History of the Dorito’s logo

Doritos has been around us for the longest time it had has us entertained with its funny Super Bowl commercials to having us love their delicious snacks, The Doritos franchise has been with us since 1964 .

1964-1973

The original product was made in Casa de Frito at Disneyland in California using unused tortilla chips in the year 1964. The chips were then sold to Frito-Lay later making its nationwide realize in 1966. that’s when the logo first appeared as a  classic look and squares around each letter with two tone pattern colors. that logo lasted from

1964-1973

1973-1985

The next logo was released in 1973 this logo they changed it from the orange and yellow to the like a yellow and gold square colors also squishing the squares together and fading the letters to make it more the style to fit around the 1970’s.
In 1985 they change the logo again this time keeping with the red-orange and yellow as their two signature color this time they make the color squares making the shape of the squares more slanted and enlarging the text also instead of dotting the “i” with a circular period they changed that to the design of what their chip

1985-1992

s look like this

1992-1996

1996-2000

2000-2005

design lasted till the year 1992.
In the year 1992 the did a whole new design on the Doritos logo keeping the colors and text the background design is the triangular shape of the tortilla chip with the drop shadow color being yellow.That design lasted 1996. In 1996 same as the previous logo but with a black background.
In the year 2000 they changed the logo again .same as the logo before but with he black background forming a tortilla chip with blue highlight and the text being white that was the only major change in that logo that lasted till the year 2005.

2005-2013

2013-present

The 2005 and for on we now see the logo with a new change as the name Doritos is given a smoother look . the text was given a bolder look . the signature sign now is the voltage above the logo. But today’s logo has changed from the 2005 logo giving it a sharper look and instead of blue its  a red-orange sharp drag.